Men have only recently started appearing in cosmetics advertisements, and wearing makeup has only recently become socially acceptable. Today, however, a growing number of men are breaking down this stereotype and showing that anyone can enjoy and benefit from using cosmetics. By celebrating diversity and sharing their stories, these men inspire others to express themselves however they see fit. In addition to being a source of inspiration, these men are important role models who show that it is okay to be different. They are a much-needed breath of fresh air in a world that is often very hostile toward diversity. Gamechangers like L’Oreal, who changed their iconic slogan from “Because You’re Worth It” to “Because We’re All Worth It,” is one example of how brands can help movements for diversity and inclusivity foster and progress.