he trio go under the lens of Parisian photographer Hugo Comte, with a unique photographic story that aims to transcend fashion, distilling the essence of the brand into a moment of pop culture.
Creative director Charaf Tajer was keen to find someone who could embrace his artistic values while reaching a wide range of people. Someone as universally iconic like Nicolas Cage was a natural fit. He had recently purchased a Casablanca shirt at the Maxfield LA pop-up store and developed a true love and understanding of the brand, a quality that is imperative when casting talent for Casablanca. It has to be authentic.